The Starfish Cottage Cakes
Website Design, Logos Re-Design and Marketing Materials
The Starfish Cottage Cakes, a boutique bakery in the heart of Fort Lauderdale, is renowned for crafting visually stunning wedding cakes that rise above the ordinary sweet treats. Seeking a new visual identity to match their intentionally delicious creations, the bakery approached the challenge with a desire for an updated look that reflects their luxurious, unique, and extraordinary offerings in the competitive South Florida market.
Creating a fresh brand mark for The Starfish Cottage Cakes, I brought together a blend of symbolism, lines and shapes. The central imagery showcases five cupcakes, symbolizing the pillars of the bakery: Quality, Integrity, Service, Innovation, and Memorability. Forming the shape of a starfish, these elements not only convey the essence of the brand but also create a visually compelling and robust identity. The mark strategically positions The Starfish Cottage Cakes as a standout business in the fiercely competitive luxury wedding cake niche market.
Understanding where the shape was headed I added color to the mix, the brand mark adopts a savvy color scheme. Gold, chosen as the primary color, exudes associations with luxury and success, imparting a shine and texture to the mark. Aqua blue, selected for the typography, complements the golden tones, providing a striking contrast and representing the warm waters where starfish thrive. The gradient from aqua blue to dark blue adds depth, invoking feelings of cleanliness, strength, dependability, coolness, trust, dignity, intelligence, and authority—attributes that fortify the positive identity and structure of The Starfish Cottage Cakes brand.
Understanding where the shape was headed I added color to the mix, the brand mark adopts a savvy color scheme. Gold, chosen as the primary color, exudes associations with luxury and success, imparting a shine and texture to the mark. Aqua blue, selected for the typography, complements the golden tones, providing a striking contrast and representing the warm waters where starfish thrive. The gradient from aqua blue to dark blue adds depth, invoking feelings of cleanliness, strength, dependability, coolness, trust, dignity, intelligence, and authority—attributes that fortify the positive identity and structure of The Starfish Cottage Cakes brand.
Adding to an online presence, I meticulously designed a new website, and strategically optimized content to elevate local search engine visibility. This website stands as a dynamic hub, inviting clients to seamlessly explore our brand's offerings and easily access their services. Beyond the digital, they extended their identity into the physical world with the creation of business cards embossed with gold foil.
This refined and intentional visual identity ensures that The Starfish Cottage Cakes not only produces visually stunning wedding cakes but also stands out with a brand mark that resonates in the hearts of their discerning clientele.
Transform your company's moments and advertisements with a captivating logo design. Whether it's a baker's logo that encapsulates the essence of your treats or a wedding event logo that speaks volumes about your offerings, my creativity knows no bounds. Each unique brand I craft is meticulously designed to leave a lasting impression that resonates for years to come. Let's elevate your brand together – stand out, captivate, and make a lasting impact, and reach out today.