Helping Great Brands Get Found Through SEO
Let’s be honest about having a beautiful website isn’t enough anymore. If nobody can find you online, you might as well be invisible. I That’s where smart, sustainable search engine optimization (SEO) comes in. I’m Nick, and I specialize in search engine optimization that’s not only results-driven but human-centered. Whether you’re a local business trying to own your market, or a national brand looking to scale, I’ll help get you in front of the right people at the right time.
Learn More >
Real SEO. Real Results.
SEO isn’t just some trendy marketing term, it’s how your website gets noticed in the vast sea of search results. With Google processing over 8.5 billion searches every day, the goal is to be one of the few listings that actually gets clicked at the top of the search results. The right SEO strategy ensures your website shows up when it matters most; not just anywhere, but on the first page, where 92% of clicks happen. If you’re not there, your customers might never even know you exist. 
That’s why my approach to SEO is both holistic and honest. I don’t believe in gimmicks or black hat hacks that might offer a temporary boost but risk penalties down the road. Instead, I use proven, people and story focused strategies that align with guidelines and build lasting connections with your audience.
What’s Included in SEO Services?
Here’s a look at what’s baked into my SEO packages. Everything is customized based on your needs and your market, but these are the building blocks:
Keyword Research & Strategy
I dive deep to find the keywords your audience is actually typing into Google. We focus on high-intent, low-competition keywords that drive qualified traffic.
Local SEO & Directory Listings
For local businesses, visibility in map packs and location-based searches is everything. I will optimize your Google Business Profile and build local citations. Furthermore, I ensure Name, Address and Phone Number (NAP) consistency across the web.
On-Site Optimization
Your website needs to speak to both humans and search engines. I optimize everything from title tags and meta descriptions to alt text and internal links.
Digital Press Releases
Want some buzz around your product or brand? I craft and distribute SEO-optimized press releases that drive traffic, build authority, and get the word out. Let’s work together to tell your story through a press release.
Keyword Research & Strategy
Search engines love fresh, relevant content and so do your visitors. I craft original blogs, landing pages, and on-site copy that not only improve your rankings but also position you as a trusted authority in your space. If I’m designing a website for you, this kind of strategic, SEO-friendly content is built into every page from the start. Your new website doesn’t just look great, it works hard behind the scenes too. I also can rewrite content to help your SEO strategy prosper.
Site Auditing
Using tools, I identify issues that may be hurting your SEO performance. From broken links to crawl errors, I’ll uncover what’s holding you back. Then I provide a clear, actionable plan to fix them and get your site running at full speed. I offer a complimentary website audit to help you get started. Reach out and let’s take a look under the hood.
Backlink Building
Backlinks are still one of the biggest ranking factors. I help you earn high-quality links from reputable sources to boost your domain authority. This isn’t about spammy link farms or quantity over quality, it's about building meaningful connections that search engines trust. A strong backlink profile can make the difference between page two and the top spot.
Monthly SEO Reporting
Transparency is key to long-term success. Each month, you’ll receive a detailed SEO audit that tracks keyword rankings, traffic sources, and performance metrics. You’ll always know exactly where you stand and how your SEO is working for you.
SEO Techniques That Work
There’s a right way and a wrong way to do SEO. I always stick to the right way. Here’s what that looks like:

• Quality content over clickbait. No gimmicks, just valuable information.
• Ethical link building. No shady tactics, only real results.
• UX-friendly page structure. Easy to navigate. Easy to love.
• Relevant keyword usage. Natural, useful, and user-focused.
These methods might not be flashy, but they’re powerful. They build trust with both search engines and your audience. And when trust is built, rankings and conversions follow.
Why User Experience (UX) Matters for SEO
SEO isn’t just about search engines. It’s about people. That’s why I take a human-first approach to SEO. Questions to ask: How does a user interact on my website? Does it need a ‘Call Now’ button?
Think about it: the goal of a search engine is to deliver the best possible result to the person searching. That means websites that are fast, intuitive, mobile-friendly, and full of value. I don’t just help your site rank; I help it convert leads and sales.
Good SEO should feel seamless. The user clicks a link, lands on your page, and finds exactly what they’re looking for. That’s the magic combo that leads to longer sessions, more engagement, and ultimately, more customers.
Learn More >
Strategy & Consulting
There’s no one-size-fits-all SEO strategy and every business is unique. Every plan I build is equally unique. When we work together, we’ll start with a free website audit to assess your current visibility, technical performance, and content opportunities. From there, we’ll create a tailored roadmap based on your goals, budget, and industry. Whether you’re looking for local leads or national exposure, we’ll design a strategy that fits. And if you’re not sure what you need yet, that’s okay. I’ll help you figure out a strategy that best fits your goals.
The Local SEO Advantage
If you’re a local business, this part is crucial: Local SEO is the key to owning your backyard.
Most people turn to Google when they’re looking for a nearby service. “Dentist near me.” “Coffee shop open now.” “Best family lawyer in...” These are all hyper-local searches and they’re incredibly high-intent.
I help businesses get seen in the “map pack” (that 3-pack that shows up under the map) and dominate local search results. That includes:

• Google Business Profile optimization
• Review management strategies
• Local citation building
• Hyperlocal keyword targeting

When done right, local SEO is often the fastest way to get found by real customers who are ready to buy.
Learn More >
On-Site vs. Off-Site SEO: What’s the Difference?
On-site SEO refers to everything you control on your website from your content to your HTML. Whereas Off-site SEO involves everything that happens beyond your site like backlinks, press coverage, and citations. Both are essential. Here’s a quick breakdown:
On-Site SEO
• Title tags 
• Meta data
• Header tags
• Image alt text
• Internal linking
• Page speed improvements
Off-Page SEO
• Backlink building
• Local directory listings
• Image alt text
• Google Business optimization
• Guest posts & PR
• Page speed improvements
Let’s Talk
If you’ve made it this far, you probably know that SEO is something your business needs. The good news? You don’t have to figure it out alone. Whether you’re starting from scratch or need to fix a strategy that’s stalled out, I’m here to help. I offer SEO services with a human touch. Let’s make your website work harder for you. Book a free consultation today and get a complimentary SEO audit to see where you stand.
Learn More >
Contact

Email: nicholascharlestuma @ gmail.com
Phone Number: (754) 900 - 1814

Hours of Operation

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM
Sunday: 9:00 AM - 5:00 PM
Starting a project? Let's Talk.
Submit
Thank you!
↑Back to Top