Maternal and Perinatal Services
Logo, Marketing Materials and Packaging

In addressing the needs of the newly established business Maternal and Perinatal Services, my mission was to help bridge the gap in health services for expecting mothers. The program focuses on assisting medical providers and patients in navigating the essential services required before, during, and after pregnancy. The challenge was to tell their story through their logo of "Coordinating the Route from a Healthy Mom to a Healthy Baby."
The resulting logo for Maternal and Perinatal Services depicts a mother cradling her child within the comforting embrace of a heart. Using curvaceous lines and the use of negative space, the design captures the bond between mother and child. The typography used to complement the logo's curves, features a rounded type for the main type and a sans-serif font for the support line.

Recognizing the significance of color in shaping a logo, I carefully considered the client's fondness for lilac expressed during our discovery session. To enrich the brand's visual identity with this preferred color, I incorporated a subtle touch of magenta, resulting in a unique combination.
The selected color, purple, carries rich symbolism, representing qualities such as royalty, elegance, independence, wisdom, devotion, resourcefulness, and creativity. Beyond aesthetics, purple is known to uplift, calm nerves, and foster creativity, making it an inclusive color that resonates across ages, genders, and cultures. It is the perfect color for expecting mothers.
Our approach to the Maternal and Perinatal Services logo combines thoughtful design elements with a purposeful color palette, ensuring the logo stands out and effectively communicates the organization's commitment to the well-being of both mothers and babies.

Embark on an exhilarating journey of transforming your business identity with a compelling logo that tells a powerful story. The creation of a logo is not merely a design process; it's an exploration of the intricacies that define your business. From intricate shapes to vibrant colors, each element contributes to a narrative that resonates with your audience.
I am here as your dedicated brand strategist, ready to guide you through this exciting venture of shaping your brand's visual identity. Together, we will delve into the unique aspects of your business, crafting a logo that goes beyond aesthetics and captures the essence of your mission and values.
Imagine a finished logo that not only mirrors the excellence of the showcased branding projects but elevates your business to new heights. By choosing me as your brand strategist, you're investing in a partnership that ensures your brand stands out and communicates a compelling story to your target audience.
Let's transform your branding project into a masterpiece that speaks volumes about your business. Take the decisive step towards success by hiring me as your brand strategist, and let's bring your vision to life with a logo that leaves a lasting impression.

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