Five Hives Apiary Honey
Product Labels, Business Cards and Local Marketing
As honey gains unprecedented popularity for its flavor and unique healthy properties, it has solidified its position as one of the sweetest substances globally. The credit for this liquid gold goes to the tireless efforts of bees. Enter, Five Hives Apiary, established in 2013 by beekeeper Matthew Tuma, swiftly becoming a local favorite. Their product line of offerings, includes local honey, various infused honey variants, elderberry syrups, bee pollen, candles and wax.
Tasked with the challenge of creating a modern logo with a touch of vintage charm, I started redesigning the brand mark for Five Hives Apiary. Drawing inspiration from vintage marks and advertisements from the 1950s that beautifully depicted the production process, I integrated this branding into the labels for the honey bottles.
To further enhance the brand's visual appeal a fun font was used to contribute to the owner's and brand's vibrant personality. It is more than a visual aesthetic, they play a crucial role in fostering a lively connection between consumers and the essential role of bees in the honey-making process. This dynamic approach to the logo and labeling not only promotes the significance of honey but also underscores the brand's commitment to solid values — pesticide-free, 100% natural ingredients. There is also a lasting relationship between consumers and the vital pollinators, the bees. This story was continued in the icon pattern created. As we celebrate the sweet success of Five Hives Apiary, the brand stands as a testament to the harmonious synergy between nature's wonders and modern design sensibilities.
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