Purpose-Driven Mission Meet DivvyUp Custom Socks
Logo Refining, Digital Design and Marketing Materials
DivvyUp isn’t just about selling fun and fashionable socks. It’s a mission-driven brand committed to making a meaningful difference. With a powerful "buy one, give one" model, for every set of DivvyUp Custom socks purchased, a pair is donated to a homeless shelter. The idea is simple but impactful... the more people buy, the more communities benefit.
The Origin of DivvyUp Custom Socks
The story of DivvyUp began in March 2014 at Florida State University’s School of Entrepreneurship. A visit to a local homeless shelter opened the founders’ eyes to an urgent but often overlooked need: socks. While food and shelter were critical, many people lacked basic essentials like clean socks. That insight sparked the idea for DivvyUp to launch a brand that could directly address this gap.
Starting with just a $400 loan from their professor, the team invested in their first inventory of socks. With a one-for-one donation promise, they sold their first batch to the community and donated 160 new pairs to a local Tallahassee shelter within six weeks. That early momentum laid the groundwork for what DivvyUp has grown into today which is a national brand with a heart for giving back.
Building a Visual Identity for DivvyUp
In 2015, I partnered with DivvyUp to evolve their brand visually, while staying true to their clean and minimalist aesthetic. After several collaborative meetings, we developed a strategic plan that included social media graphics, stationery, and most importantly, a full logo update.
Recognizing that a strong brand identity starts with the right sock logo, we worked together to refine the original design. I focused on improving legibility and giving the logo a personality that matched DivvyUp’s spirit. The final result featured a custom-drawn logo font with shortened serifs and balanced letterforms. The typography had a slightly organic, handwritten feel. I carefully crafted it to feel warm, authentic, and human, just like the brand itself.
After the logo touch-up, our collaboration naturally expanded. With a solid visual foundation in place, I went on to design a range of supporting brand materials, including social media marketing graphics, printed stationery, and promotional flyers. Each piece was created to reinforce the refreshed identity and maintain consistency across all touchpoints helping DivvyUp Custom socks present a unified and professional brand image to its growing audience.
Let’s Bring Your Vision to Life
If you need help transforming your logo into a full visual identity or you’re starting from scratch I’d love to work with you. Whether you’re creating a fresh sock logo, exploring a logo redesign, or launching your own mission-focused product like DivvyUp Custom socks, I can help your brand look as good as it performs. Let’s build something meaningful together.
