DivvyUp
Logo Refining, Digital Design and Marketing Materials
DivvyUp is not just about selling amazing socks; it's a mission-driven venture that aims to make a positive impact. For every set of socks purchased, DivvyUp donates a pair to a homeless shelter—a straightforward and impactful "buy one, give one" business model. The more you buy, the more they contribute.
The story of DivvyUp began in March 2014 when the founders, then students in Florida State University’s School of Entrepreneurship, visited a local homeless shelter. There, they discovered a significant need for socks, alongside necessities like food and shelter. Inspired by this insight, DivvyUp was born with a mission to address this gap.
Fueled by a $400 loan from their professor, the team kickstarted their startup, using the funds to buy the first inventory of socks. With a commitment to providing a set to the shelter for each set sold to the community, they embarked on their journey as business owners. Within the first 6 weeks, they proudly donated 160 pairs of new socks to a local Tallahassee homeless shelter.
In 2015, after a series of meetings, we developed a plan that included social media graphics and stationery designs, maintaining the clean aesthetic that DivvyUp had. I recognized the importance of a strong brand identity, and DivvyUp decided to update its logo. Collaboratively, we discussed and refined the logo's elements, adjusting the font to enhance legibility and aesthetics. The result was a custom logo font with shortened serifs, consistent letter proportions, and an overall organic, handwritten feel. Every letter was meticulously designed to evoke a unique yet harmonious typographic appeal, reflecting the brand's essence.
If you have a logo design you need to develop into a visual identity please reach out to me. I would love to help you and your brand succeed in the visual world of marketing and design.